Market Research on Consumer Purchases
Restaurant Sciences can provide custom studies to answer any question on restaurant consumption that falls outside the standard scope of our Market Insights reporting.
Polling and panels can give some insights into aspirations and opinions, but they are no substitute for the hard, empirical and quantifiable facts that you need to monitor, evaluate and iterate your promotional and marketing programs. By uniquely unifying data from a host of consumer touch points, Restaurant Sciences’ Guest Check Analytics take the guess work out of consumer behavior patterns. Our parameter-rich data allows guest check and product information to be parsed in just about any way imaginable. Some of the types of studies we orchestrate:
Restaurant Sciences’ state-of-the-art technology tracks individual consumers where it matters most – right at the Point of Sale. Recipients of coupons or offers, members of in-house or third-party loyalty programs, purchasers or redeemers of gift cards, online takeout or delivery consumers, reservation parties – all are trackable and can be electronically matched to the guest-check, providing you enormous detail on actual purchase behavior. Just decide what you want to know and we’ll provide you with a custom study designed specifically for your needs.